There are so many different ways you can market your business online these days and one that is often overlooked is podcasts. This is largely because at one time creating a podcast took a lot of skill and effort. However, they’ve come a long way over the past few years and they’ve grown to become one of the most effective forms of marketing out there.
If you’re wondering whether podcasts could help your business, below you’ll discover the top 3 benefits they deliver to brands.
1. Podcasts are easier to create than videos
You probably already know just how important and effective video marketing can be. Well, did you know that podcasts can be just as effective, but they’re a lot easier to create? This is especially true if you use a professional service.
With podcasts you don’t have to worry about getting behind the camera, lighting or the background. It’s an audio file, typically done in a series, which simply requires a good audio connection.
2. Boosting website traffic
All businesses look to gain as much new traffic as they can to their site. It’s a universal goal that isn’t always easy to achieve. Podcasts have shown to really increase website traffic, with many consumers first discovering a business after hearing one of their podcasts.
Of course, it’s hard to tell definitively whether the additional traffic comes from your podcasts unless you’re directly told. They don’t have links that can be pressed, but many companies have noticed a significant boost in traffic after starting to release regular podcasts.
3. Building brand awareness
Podcasts are a great way to build up your brand. They give a voice to the company which really helps to develop a personal connection. You can use the podcasts to deliver useful information, as well as tying in your products for advertising benefits. For example, if you work within the financial sector, you could release a podcast giving advice on retirement planning, then provide information on a service you provide which could help.
It’s worth noting that in order to experience this benefit, you will need to be releasing regular podcasts, rather than one-off announcements.
Overall podcasts are a lot easier to create these days and they have proven to be extremely effective. So if your business hasn’t delved into podcasting just yet, now is definitely the time to try them out.